Consumers are more educated these days than ever before about single-use plastic and its effect on our planet. As a conscious retailer, you know that consumer demand is driving the zero waste movement. And a growing number of consumers are looking to you for product solutions to help them live a greener lifestyle.
At the same time, single use is ultimately costing you money in your business. Cups, straws, food containers, plastic bags, paper bags, produce bags — it all adds up!
Through maximizing sales of zero waste products to your customers and reducing in-store single use, you improve your bottom line. And being an innovator in the zero waste space improves how you’re seen and perceived by your customers, adding value to them as you help them live out their values. Their small acts – and yours – create big impact.
As important as all of this is, the challenge for you is time and focus. This is just one of many areas of your business that you need to focus your attention on.
How will you respond, differentiate and innovate?
Let’s explode your zero waste sales
Singer Sustainability has decades of expertise in retail AND has worked extensively with brands in the zero waste space. Because we think like a retailer, we are uniquely poised to help facilitate and manage this aspect of your business. We will help keep you on top of the trends, bring you opportunities and maximize your sales in this exploding space so you can be seen as an innovator by your customers and still keep your eyes focused on the other elements of your business that need tending to.
We thrive on making a buyer’s job easier! Let us leverage our retail background to position you as a leader, source products, put programs together and help you launch them successfully.
Services for Retailers
We offer a customizable array of consulting, business development and project management services to help you become a more sustainable retailer and help your consumers contribute to minimizing plastic and waste.
We will:
- Review your current zero waste initiatives to identify gaps and opportunities
- Provide relevant market research to support reducing single use
- Conduct competitive analysis
- Design an innovative reusable bag program that responds to your customers’ unique needs and shifts their behavior
- Evaluate your current product mix – products cost merchandising and distribution
- Build incremental sales of zero waste lifestyle products
- Curate from both proven and emerging brands in the zero waste space to deliver a best-in-class product mix
- Develop and deliver customized merchandising solutions
- Create and deliver turnkey zero waste programs (white label or branded) with vetted brands — includes merchandising solutions messaging and marketing/promotion strategy
- Work with your marketing team to help create impactful social media marketing in this space
Responding to Single-use Plastic Bans
Has your state implemented a plastic bag ban or is one looming? A bag bill can either hurt or help your business, depending on how you manage it. Creating a reusable bag is not a one-size-fits-all solution. If you want to innovate in this space, you need to meet your customers where they are and make it as easy for them as possible. Singer Sustainability is the leader in creating comprehensive reusable bag programs that anticipate and respond to your customers’ unique needs and lifestyle.