Meet Deb Singer
Remember, in 2007, when retailer Whole Foods Market said no to plastic bags and introduced reusable grocery bags for the first time in the United States? Meet Deb Singer, the change agent behind that landmark move.
While at Whole Foods, Deb pioneered the Better Bag program that introduced customers to truly green reusable bags, leveraging breakthrough technology that created bags from recycled plastic bottles. This major success led Whole Foods to ban plastic shopping bags in all their stores and inspired retail chains nationwide to rethink their bag menus.
Deb went on to found Singer Sustainability to focus on ending the use of single use plastic bags in as many retail ecosystems as she can. Her team has worked with retail chains, agricultural organizations, Farmer’s markets, and small and large businesses to help their brands grow, while making sustainable choices.
Deb is known in some circles as the ‘Bag Lady.’ She makes it a point to speak out, to encourage and inspire people everywhere to bring their own bags to shop. She dreams, furiously, of a world without single-use plastic bags.
Prior to working in retail, at the age of 23, Deb built and sold a baking company called Piece-A-Cake.
While she is and will always be a New Yorker at heart, she lives outside of Boston with her husband David, daughter Emily and beloved but frustrating beagle Shiloh.
Commitment to sustainability. Commitment to reusable bags. Whole Foods Market is the largest retailer of natural foods and environmentally friendly products in the country. The brand’s #1 value is “Caring about our communities and our environment.” Deb Singer has been...read more