Greenmarket Change Story

Greenmarket was founded in 1976 by New York nonprofit Grow NYC, with a two-fold mission: to promote regional farms and locally grown products and to ensure that all New Yorkers could access the freshest food the region has to offer. Greenmarket is New York’s most celebrated Farmer’s Market, with 50 locations across the boroughs.

Greenmarket Blog

Greenmarket tote

The iconic Greenmarket canvas tote is a trend setting symbol – not just of NYC’s most famous Farmer’s Market, but of New York City itself.

Plastic bags are not green enough.

Greenmarkets are committed to sustainability and environmental responsibility. However, the market struggled with the rampant use of plastic bags – Growers gave away thousands of single use plastic bags each market day. Greenmarkets shoppers did not have eco friendly alternatives to choose from.

GrowNYC realized that there was a problem and wanted to do something about it. However, the solutions that could work for a retail supermarket or chain store could not be the answer at a Farmer’s Market. That is where Singer Sustainability entered the picture.

Creating the first reusable bag program for Farmer’s Market Sustainability

Greenmarket bagsAfter studying shopper’s needs, Singer Sustainability came up with a bag menu that included reusable produce bags, a bread & grain bag and a canvas market tote. Together, the bags could replace the single use bags that were being handed out at the market. Bags were sold directly to Greenmarket’s eco conscious shopper community – enabling them to stop taking home plastic bags from the market.


Social Media Campaign – The Plastic CleansePlastic Cleanse

In addition to interacting with Growers and spreading awareness, Singer Sustainability created a social media campaign ‘The Plastic Cleanse’ to discourage the use of plastic bags and encourage shoppers to bring their own reusable bags. The campaign created a buzz in the active social media community of Greenmarket loyalists. Singer Sustainability supported social media with onsite bag sales and creative messaging.

Singer Sustainability has helped Greenmarkets to reduce single use plastic and paper bags across numerous locations and continues to partner with Grow NYC for a plastic-free revolution