America’s No. 1 Apple Orchard looks beyond the plastic bag for apple pickers.
The 105 year old Beak & Skiff Farms is widely known as America’s No. 1 Apple Orchard. The heritage orchard has been growing premium apples for over a century and was among the first apple grower to innovate with products like apple cider, apple pies and cider donuts, jams and jellies, spirits and hard cider etc. The orchard itself features a distillery, bakery and apple store.
The Pick Your Own experience at Beak & Skiff draws apple enthusiasts and holiday makers from all over the region. Apple picking lets visitors pick their own apples and fill bags.
Looking for a fresher bag.
A progressive farm that practices conscious environmentalism, the folks at Beak & Skiff recognized that the use of plastic bags for apple picking diminished the natural experience and created unnecessary waste. They reached out to Singer Sustainability for a solution.
A reusable bag program with bushels of style!
The need of the hour was to replace plastic bags with a sustainable, reusable option. Singer Sustainability converted this practical need into an interesting branding opportunity.
We created a high quality, fully reusable signature (1/2 Bushel) bag that featured the iconic Beak & Skiff logo and a smaller tote ( 1 Peck) that could be used both for apple picking and at the store. Apple Picking at Beak & Skiff is an unforgettable experience and the Beak & Skiff bag lets apple pickers take home that experience with them, in the form of an unforgettable bag.
Singer Sustainability foresees that the Beak & Skiff reusable bag program will keep thousands of single use plastic bags out of the area this apple picking season and every year.
It was an exciting opportunity to give this incredible vintage orchard a bag that could capture its history and premiere status, while staying relevant, convenient and cool.